The Association for Television on Demand


ATVOD is the independent co-regulator for the editorial content of UK video on demand services that fall within the new statutory definition of On Demand Programme Services.

Its duties and powers derive from the Communications Act 2003, as amended by the Audiovisual Media Services Regulations 2009 and the Audiovisual Media Services Regulations 2010 which came into force on 19 December 2009 and 18 March 2010 respectively. The Act confers functions on the Office of Communications (Ofcom) for the regulation of On Demand Programme Services, and gives Ofcom power to delegate certain functions to an appropriate regulatory authority.

On 18 March 2010, Ofcom delegated certain of its functions and powers in relation to the regulation of On Demand Programme Services  to ATVOD by means of a formal designation. The designation included provision for a review of the arrangements after two years. Accordingly, on 22 March 2012 Ofcom launched such a review and on 15 August 2012 issed a statement confirming the Designation with amendments to give ATVOD greater operational freedom. The amended Designation came into force on 14 September 2012 and is published on this page.

To manage its new responsibilities ATVOD, which was originally created as a self-regulatory body with the support and encouragement of the Government, restructured to ensure it is sufficiently independent from the industry’s commercial interests and to make sure that  its top priority is to protect consumers.  ATVOD is led by an independent Chair and has a new Board comprising five independent and four non-independent members. Information on the ATVOD Board and Chief Executive  can be found here.

As a co-regulator, ATVOD works in partnership with the industry it regulates to ensure that users of On Demand Programme Services enjoy the protection required by law. To that end, it has established the ATVOD Industry Forum.

Following consultation with the Industry Forum, ATVOD has published its Corporate Plan for 2014-15. This plan sets out the key areas of our work during the period to the end of March 2015. The previous years' plans are also published on this page.