The Association for Television on Demand

Rules & guidance

The rules in the document published on this page set out the statutory requirements with which providers of On Demand Programme Services  scope must comply. The accompanying guidance is non-binding and is provided purely as an aid to interpretation of the stautory requirements.

Users of an On Demand Programme Service who believe that the service is in breach of the rules should make use of the online complaints form in the ‘Complaints’ section of this website.

Please note: ATVOD has been designated as the appropriate regulatory authority for the editorial content of On Demand Programme Services and does not regulate the advertising that appears in those services.

Ofcom has designated the Advertising Standards Authority with the relevant powers to regulate advertising in On Demand Programme Services. Complaints about advertising in such services should therefore be addressed to the Advertising Standards Authority (see

If you are concerned about something you have seen in the media (maybe it was a programme on TV or online, a film, an advert, a video game or something in a magazine) and are not sure who to contact, please visit . At ParentPort you can find out about the standards various media regulators enforce, make a complaint and share your views with us.

Many online services are not subject to any regulation. To find out more about how to protect children online please visit:

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Rules and guidance